As the business owner, you are challenged with hiring the right people, increasing sales, making payroll, and dealing with suppliers, paying bills and providing quality customer service.
Oh and I have not forgot marketing!
You know you need to market your business to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will often be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realise that sales are dependent on creating visibility and generating demand for your product or services.
At Leeds business week last week at my seminar on Marketing for Small businesses the most common concern from business owners were a lack of resources, generating quality leads, what are the right social media platforms for my business and keeping up with trends and technology. All of these challenges can be met with some focus, discipline and planning.
Notice most of these challenges are tactical. The good news is tactical challenges can most often be solved with a little and focus.
I am an ardent fan of not making a marketing plan of more than one or 2 pages and a marketing plan will focus your efforts on getting your message and brand in front of your target audience and what you need to do to reach that goal and the cost of doing it. Otherwise we may be event driven and the marketing plan will help you create a communications or action plan of the activities and their timings that you need to do each day, week or month.
You can outsource your marketing and ideally to have all of those activities in the hands of a trusted partner and all under one roof and to have a qualified making professional to steer you on that journey. This is where we believe the introduction of a Marketing Tool Box is an ideal means of helping a young business on its way.
The right product in the right place, at the right time and at the right price is the essence of marketing and we help you to make sure that you we help you get your product or service in front of your customers’ eyes. Your message should focus on understanding your target audience and what problem they are trying to solve or need to fulfill and what makes you different and why your target audience would want to do business with you and a compelling message to make your target audience take some action.
What has changed are how you deliver that message to your audience.
Traditional marketing reaches your audience via channels such as newspapers, television, radio and direct mail.
New media marketing uses the tools of the Internet to deliver your message.
Yes, the tools and technology keep changing, but marketing strategy does not. So create your marketing plan and focus on achieving your goals so your marketing will be more effective. If you would like help from a professional marketer then we make sure they are qualified to help you tackle the marketing challenges that your small business faces.