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How to make the most of Facebook through marketing

How to make the most of Facebook through marketing

Have you heard about the benefits of using Facebook which will help your business grow with the use of various marketing techniques?

Well, if not then you should know that Facebook is the most popular social media platform providing numerous features to help a business grow and find new customers by building a long lasting relationship with them. More than 1.2 billion people use Facebook every day and marketing on Facebook can help you reach those users easily.

If you are a start-up company then this is the best platform for you to start with and get more customers because Facebook allows small businesses to build relationships with customers, encouraging endorsement and spreading positive word of mouth by setting up your Facebook business page. Your Page establishes your business presence on Facebook, so people can find out about you and connect with you.


By using Facebook for marketing purposes you need to understand the importance of the unique opportunities that Facebook provides which is way different than any other social media platform. You need to focus more on soft-sell tactics than hard-sell tactics. For instance don’t use advertising slogans, posting repeatedly about a particular product or service, or provide lists of products and prices in isolation from any related conversation which might result in users ‘unfollowing’ you.

Setting a business page is not enough you need to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, it is very important to stay active on social media, if not then you might end up with losing followers then getting more. You must post content at least three times a week featuring a special of the day. Also, encourage users to post their own photos of them enjoying your product or service. Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.

Each element plays an important role in the world of social media. To make the most of this you must make use of all of them such as posting videos, images and text. It gives variety and makes your page stand out by making it more appealing.  Use them frequently to keep your users engaged and entertained.

Once you make a Facebook page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Using a social media platform can take time to build good relationships with users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships and always remember to reply to their comments and makes them feel like they are being heard and answered.