Was it one of your New Year resolution to improve the marketing of your business?
We recognise that businesses have learned that traditional marketing techniques like direct mail and newspaper ads are not always the best way to attract new clients as you may be better creating engaging, funny or useful online content designed with your target market in mind.
Sounds simple enough?
This known as “inbound marketing” and it has proven effective at boosting sales! The truth is that it’s simple and — chances are — you are probably already doing a bit of it!
What is inbound marketing?
Inbound marketing is a strategy for attracting new business by creating content that’s designed specifically for your target market.
It includes creating a website with great content, publishing compelling posts on your blog or social media channels and boosting your website’s rank on Google (SEO.) If you create something compelling that brings you clients and you are now a fully-fledged inbound marketer!
Here are some ways to use inbound marketing in your business:
Your target market
The first step in mastering inbound marketing is taking the time to get to know your market. Find out what their interests are, what they find funny, where they shop, what websites they visit and which social media they use. If you are armed with an in-depth understanding of your potential clients you will be that much closer to knowing how to create content they might enjoy.
Speak your users’ language
All it takes is one tweet, one hashtag or a 5-second visit to your website for a user to decide whether or not you offer something they might want. To attract and retain the attention of your potential clients, use the language and terms that they are used to hearing and a business that markets to tech-savvy twenty-somethings should use very different language, images and platforms than a business looking to sell to a crowd in their retirement years.
Optimise your website for SEO
One of the best ways to establish your reputation and answer your users’ questions is to optimise your website for Google. If your website is the first result when one of your potential customers is searching for something online, you can earn their trust in a heartbeat.
Blog often and blog well
A well-written blog is one of the best ways to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
In addition to publishing great blogs on your own site, you should also try and publish guest posts on other popular blogs. Guest blogging is a great way to capture the attention of new members of your target audience who might otherwise never have heard of you or your business.
Use social networks
While researching your target market, you probably got a sense of where your customers are hanging out online. To get the best bang for your buck, focus your efforts on creating posts and interacting with users on the social media platforms where your clients are already gathered.
Give then a trial run
Another great way to hook customers on your product or service is to let them try it out for free. To entice new customers offer a first month free or a one-hour free consultation. For example, if you have a website, you can add a light box that pops up and invites new visitors to take advantage of your freebie.
I hope some of these ideas work well for you and they can be part of your Marketing Toolbox!